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Pirelli Calendar 2015

category

Exhibition - Booth

location

Milan, Italy

team

Roberto Enrico, Rosi Bianco

with

Blade

photos by

client

-

Pirelli

press

-

/

The Pirelli Calendar, also known as “The Cal”™, was the brainchild of Pirelli UK Limited, the Group’s British subsidiary, which worked on the project with ample leeway. In 1964 the Brits, looking for a marketing strategy to help Pirelli stand out from domestic competition, appointed the art director Derek Forsyth and British photographer Robert Freeman, famous for his portraits of the Beatles, to produce what was an entirely innovative project for its day.

The result was a refined, exclusive product with artistic and cultural connotations that from the start set it apart from the world of fashion and glamour. For 50 years since then, “The Cal”™ has continued to mark the passing of time with images by the most highly acclaimed photographers of the moment – capturing and interpreting contemporary culture and often setting new trends.

From 1964 to 2024, including some interruptions over the years, a total of 50 Pirelli Calendars have been produced by 39 photographers. From 1964 to 2024, including some interruptions over the years, a total of 50 Pirelli Calendars have been produced by 39 photographers.

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