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Hairmed - Cosmoprof 2025
category
Exhibition - Booth
location
Bologna, Italy
team
Jui Havaldia
with
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photos by
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client
Sic s.r.l
press
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/
The booth was designed for a young and fresh cosmetic brand called Hairmed, as the prototype of a large retail project for shop-in-shops and shop corners. The project reflects the style of the brand, showcasing the products in a contemporary way. The design is inspired by a theater stage with a curtain on the back made with reflective fabric, a stage where the products are the “protagonists”, much like actors on stage.

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